Q: Can you tell us about upcoming TENA innovations that aim to achieve this?
At TENA we are in development mode for a wearable bladder sensor. And that’s truly preventive. The idea of a wearable bladder sensor is that we measure, not the wetness in a product, but the amount of urine in the bladder. And for some indications – spinal cord injuries and some other indications of incontinence – we’re actually able to tell when they need to go to the toilet before they use a product.
Q: What impact will all this have on the carbon footprint of TENA’s product line?
I believe that these solutions have great potential to reduce the carbon footprint by using the optimal products at the optimal time and in some cases even reducing the need for an absorbent product. For example, with the wearable bladder sensor that we’re developing.
Q: What are the priorities for TENA in continuing to innovate for the future?
It will be more and more important with prevention. It will be more important to preserve wellness. I also believe there will be a larger degree of co-creation. If we roll back several years, a company provided a solution from A to B. But now we see it’s more of an ecosystem, or a network, where the customer is a part of it. It increases relevance.
We know that incontinence is a big challenge for caregiving relatives and professional caregivers. But they’re also dealing with dementia, they’re also dealing with nutrition, etcetera. So the question for us is where do we have those partnerships and how can we be the relevant partner to our customers and consumers.